Business für Punks: Brich alle Regeln (German Edition) - download pdf or read online

By James Watt,Jordan T. A. Wegberg

Vergeude deine Zeit nicht mit Bullshit-Businessplänen.
Vergiss den Umsatz. Ignoriere Ratschläge.
Setze für das, woran du glaubst, alles aufs Spiel.

Mit diesen Mantras machten die Gründer BrewDog zu einer schnell wachsenden Getränkemarke, berühmt für Biere, Bars und Crowdfunding. Zwei junge Schotten mit einer Leidenschaft für gutes Bier setzten eine Craft-Beer-Revolution in Gang – und entwickelten nebenbei eine völlig neue paintings des Business.
In company für Punks bringt James Watt, einer der Geschäftsführer von BrewDog, die Grundlagen ihres Erfolgs auf den Punkt: Angefangen bei Finanzen (schütze jeden Cent, als ob dein Leben davon abhinge) bis hin zu advertising and marketing (führe kein Unternehmen, führe einen Feldzug) ist dies eine anarchische und unverzichtbare Anleitung, um konsequent nach eigenen Regeln erfolgreich zu werden.

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Business für Punks: Brich alle Regeln (German Edition) by James Watt,Jordan T. A. Wegberg


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