Marc Steinberg's Anime’s Media Mix: Franchising Toys and Characters in Japan PDF

By Marc Steinberg

In Anime’s Media Mix, Marc Steinberg convincingly exhibits that anime is much greater than a method of jap animation. past its quick kind of cartooning, anime can also be a distinct mode of cultural creation and intake that ended in the phenomenon that's this present day referred to as “media combine” in Japan and “convergence” within the West.

According to Steinberg, either anime and the media combine have been ignited on January 1, 1963, whilst Astro Boy hit eastern television monitors for the 1st time. backed by way of a chocolate producer with savvy advertising talents, Astro Boy fast grew to become a cultural icon in Japan. He used to be the poster boy (or, in his case, “sticker boy”) either for Meiji Seika’s candies and for what may possibly occur whilst a goggle-eyed comic strip baby fell into the keen clutches of artistic agents. It was once just a brief step, Steinberg makes transparent, from Astro Boy to Pokémon and beyond.

Steinberg lines the cultural family tree that spawned Astro Boy to the differences of jap media tradition that followed—and ahead to the much more profound advancements in international capitalism supported through the flow of characters like Doraemon, hi Kitty, and Suzumiya Haruhi. He info how convergence used to be sparked through anime, with its astoundingly huge promoting of pictures and its franchising throughout media and commodities. He additionally explains, for the 1st time, how the increase of anime can't be understood properly—historically, economically, and culturally—without greedy the fundamental function that the media combine performed from the beginning. enticing with movie, animation, and media experiences, in addition to analyses of buyer tradition and theories of capitalism, Steinberg bargains the 1st sustained learn of the japanese mode of convergence that informs worldwide media practices to this day.

Show description

Read or Download Anime’s Media Mix: Franchising Toys and Characters in Japan PDF

Similar pop culture books

Download PDF by Michael Kackman,Marnie Binfield,Matthew Thomas Payne,Allison: Flow TV: Television in the Age of Media Convergence

From viral movies on YouTube to cellular tv on smartphones and past, television has overflowed its limitations. If Raymond Williams' suggestion of circulation demanding situations the belief of a discrete tv textual content, then convergence destabilizes the proposal of tv as a discrete item. circulate television examines tv in an age of technological, financial, and cultural convergence.

Read e-book online Go Big or Go Home: Taking Risks in Life, Love, and Tattooing PDF

With ardour and unflinching honesty, popular tattoo artist and big apple occasions bestselling writer Kat Von D chronicles her trip to improve larger own energy by means of taking higher dangers in existence, love, and her artwork during this gorgeous illustrated e-book. In move great or cross domestic, her so much intensely own paintings but, Kat Von D increases the expository and tattoo bar as she writes candidly approximately her maximum wants, fears, successes, and screw ups, and stocks how she has handled them—for greater or worse.

Download PDF by Horst Winkler: 1111 beliebte Gedichte aus der VersSchmiede (German Edition)

Gedichte, Verse, Sprüche und gereimte Reden für alle denkbaren Anlässe- Einladungen, Glückwünsche, Danksagungen, Kinderreime, Weihnachtsgrüße, Weihnachtsgedichte, lustige Geburtstagssprüche, Limericks, Schüttelreime, Liebesgedichte, Beileidsbekundungen u. v. m.

Download e-book for kindle: Bergdorf Goodman Cookbook by Bergdorf Goodman

A trendy number of a hundred recipes from the popular BG eating place on the singular luxurious procuring emporium. Incorporating recipes from the style group, this captivating reward quantity positive factors the whimsical four-color artwork of well known illustrator Konstantin Kakanias all through. The Bergdorf Goodman Cookbook is a set of a hundred delectable recipes from the singular, mythical retailer’s eating place, BG—a eating scorching spot for model cognoscenti and enthusiasts of excellent meals; additionally incorporated are favourite dishes from superstar model designers, writers, and media, together with Zac Posen, Thakoon, Joseph Altuzarra, Tabitha Simmons, Diane Von Furstenberg, Joe Zee, Dana Cowin, Bobbi Brown, Georgina Chapman and Keren Craig of Marchesa, Deborah Needleman, and Kelly Wearstler.

Extra info for Anime’s Media Mix: Franchising Toys and Characters in Japan

Example text

Download PDF sample

Anime’s Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg


by Robert
4.1

Rated 4.76 of 5 – based on 19 votes